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Unlocking Carbon Emission Credits Asset Class for Retail Investors

Unlock access to the Carbon Emission Credit asset class for retail investors

ֿDomain: Carbon emissions
When: 2021, for 5 months 
Team skillset: Tech/data science with some business and entrepreneurial experience


Thesis/idea 

Unlock access to the CEC (Carbon Emissions Credit) asset class for retail investors.

  • The idea was to build a trading app for retail investors (B2C), that enables trading in CEC and co-investing in projects that generate CEC.
  • There are multiple CEC exchanges in the world, including the European exchange, which has an annual volume of $250B. There are additional ways in which large corporations offset carbon, for instance by funding environmental projects that result in CEC and generate $ value.
  • Over time it is expected that the market for CEC will keep growing.
  • Today, the CEC asset class is entirely inaccessible to retail investors and is strictly for institutional investors. Ironically, Gen Zs increasingly care about their own carbon emission.
  • Solutions exist. For example, offsetting the CE of a plane ticket by “planting” a tree.
  • Having a way for consumers to invest and manage their CECs would grow the market, introduce more capital into it, and could result in a significantly bigger market.

Today, the CEC asset class is entirely inaccessible to retail investors and is strictly for institutional investors. Ironically, Gen Zs increasingly care about their own carbon emission.

Why it didn’t progress 

  • Inability to raise funds
  • Founder-idea fit
  • B2C experience was needed to kickstart this

Want to contact the founders? Sababa!

This story is a snapshot of a much longer and deeper piece of work.

If you have questions for the entrepreneurs behind it – about the problem, market, product, feedback from investors, their favorite food (just kidding 😅)… drop your details below and we’ll connect you.

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